Working with some of the finest local and national organizations covering multiple business sectors has provided the opportunity for unified growth over the years. Today’s diversified portfolio stands as a testament to our ability to successfully adapt and collaborate with players from any industry.
Our client roster includes:
Insurance (Life, Health, Home, Automobile)
Charities and Non-profit Organizations
Longevity, Persistence, Success
Years ago, CanadaDirect began working with a major national bank to cross-sell insurance to its client base. Since then, the insured customer base has grown to become the largest of its kind of all banks in Canada, exceeding the bank’s typical market share by orders of magnitude. The campaign has evolved to a monthly deploy of mail and phone depending on recipient profile and contact history. CanadaDirect is the hub for information management; linking creative, telemarketing, mail, customer care and billing into one integrated DM program employing state-of-the-art technology – from target models to intranet deployed customer contact. This campaign is a marvel of success and showcases the value of integrated technologies.