Distinguishing novice players from all-star marketing firms derives from their ability to achieve seamless customer touchpoint integration. Masters in the art of design and application, our IT department combines marketing and technology expertise with extensive customer experience knowledge to not only implement and manage the entire customer lifecycle but to also address the front-end marketing aspects of customer acquisition.
Interactive Intelligence Infrastructure
Both Equinox and BRI employ the advanced Customer Interaction Center (CIC) technology from Interactive Intelligence for inbound and outbound calling. Positioned by Gartner in the leaders quadrant of its 2012 Worldwide report, CIC allows for skill-based call routing, scripting, remote listening, call codification, and call transfers ensuring your customers are serviced by the agent who best responds to the customer’s profile.
State-of-the-art technology extends our Contact Center’s customer reach to include chat, email, IVR, instant messaging and Internet application communications.
Your Business is Safe with Us
We have honed our craft by conducting business with financial services firms and national organizations who command the utmost in discreet and secure service. Frequent security level tests ensure that customer databases reside on secure servers accessible only by authorized personnel. We’ve got you locked down!
Biometric scanners and electronic access control combined with facility camera surveillance further enforce our offer of secure sites for data handling and privacy protection. Our data collection, storage and usage are all governed in strict compliance with privacy rules.