Search Engine Optimization (SEO) is the process of optimizing a website to rank it higher in search engines and ensure that the website and content are visible to users who are looking for a particular product or solution.
Many consider SEO to be challenging, but on the same token, recognize the massive increase in ROI when it is done right. It is a powerful tool that delivers traffic, leads, sales and a high ROI.
Our SEO process is focused on analyzing and optimizing 3 major areas of your website: On Page SEO, Technical SEO, and Off Page SEO.
On Page SEO
We make sure that your pages are coded correctly and are presenting ranking signals to major search engines in the best-optimized way. Here we are looking at things like title tags, header tags, alt tags etc…
We make sure that your website is accessible to search engines and that search engine crawlers have the easiest way possible to crawl through our site and index all relevant pages. Furthermore, we also look at things like page load speed, if your sitemaps are setup correctly, indexation issues and more. The goal here is to dive into your website’s engine and ensure that your websites is technically setup in the best possible way for search engines.
Off Page SEO
This is the biggest portion of any on-going SEO campaign. Once a solid foundation is laid through proper on page SEO and technical SEO, we push the campaign through a powerful Off Page SEO campaign.
With all other on-page and technical SEO factors equal, major search engines will rank the website with the higher off-page SEO signals above others with lower off page SEO signals. The goal here is to build links, social signals, and overall trust and authority for your website, in a manner that falls within the guidelines of search engines.
Thorough website audit
- On-site optimization
- Technical SEO
- Off-site SEO
Link Building Audit
- Competitor Research
- Marketplace Research
- Highlight converting keywords
- Address top-middle-bottom of the funnel keywords
Compile list of top bloggers and influencers
- Content creators
- Content distributors
Recommendation and Implementation
- Content creation
- Link building