Affinity Marketing

Making Connections Last

CanadaDirect Affinity Marketing programs are an excellent way to add value that engages customers, create loyalty and increase profits.

We generate millions of dollars for our partners!

Trusted Partner

We grow your company revenue rapidly. Our affinity marketing solutions generate additional revenue for your division through a range of customizable products and services that provide value to your end customers. We take care of the entire process and offer turnkey solutions that fit with your brand experience.
Unlike traditional affinity partnerships, we have the ability to acquire customers on your behalf. Mixing the two methods of customer acquisition and affinity products, drastically improves the overall performance of any program, resulting in higher dollar value and positive brand association.

The Affinity Process

The affinity process uses a multi-channel marketing approach (Digital, Contact Center and Direct Marketing) to distribute key messages to your customers. Our experts work with your team to create the marketing strategy that follow your brand policies and align with your overall brand identity. Our success is driven by our partner relations, internal infrastructure and our skills to execute mutual objectives.

Relationships Matter

Working in the affinity business for over 10 years, we have maintained relationships with many nation wide brands, including multi-national banks, and membership associations, etc. We understand the importance and value of branding and the delicate relationship that exist between your organizations brand and it’s consumers. The reason for our success is our ability to respect the relationship we have with you and the relationship that you have with your end customer.

The Impact of Affinity Marketing on your Customers

  • Enhance customer value
  • Build customer Loyalty
  • Differentiate yourself in the market place
  • Increase and retain your customer base

Selling is only one piece of the equation. We also take care of all operational aspects of the program.

Including the Following Operational Activities:

  • Data Analysis and Data Mining
  • Statement and Invoice Processing (Online, Check, EFT. Credit Card)
  • Billing and Payment Processing (Auditing, Collections)
  • Activations
  • Reporting and Analytics
  • Loyalty benefit assignment